The meaning of Hanson’s “This Time Around” centers on standing up for one’s beliefs and facing adversity with a sense of resilience. Released in 2000, the song served as a mission statement for the band as they transitioned into a more mature, rock-oriented sound.

Lyric Meaning: Resilience and Conviction
According to the band members, the lyrics use a metaphor of being in battle to represent the sacrifices and risks involved in sticking to your convictions.

The “Battle” Metaphor: The song depicts being “literally, in battle with the extremes of risking your life for something” as a way to describe the professional and personal pressure the band felt at the time.

A Response to Turmoil: The lyrics were written during a period of massive industry upheaval, including a major record label merger that left their future uncertain. The refrain “we won’t go down” emphasizes their determination to survive these challenges.

Facing Mortality: Zac Hanson has described the song as being about “facing death and waiting for something,” which ties into the dramatic imagery of martyrdom used throughout the track.

Music Video: A Visual Journey
Directed by David Meyers, the music video visually mirrors the song’s themes of persistence and exploration.

Opening Scene: The video begins with Taylor Hanson playing a dusty, abandoned piano, suggesting a rediscover of self or craft.

Themes of Exploration: It features clips of young people exploring an old, dilapidated house, which serves as a visual metaphor for searching for truth and meaning amidst “dark themes”.

Energy and Positivity: Despite its heavier themes, the video is noted for its high energy and optimistic portrayal of the brothers’ bond.

Historical Significance
“This Time Around” was a pivotal moment in Hanson’s career, representing their “first conscious attempt… to take a stab at gritty rock ‘n roll legitimacy”. It featured a more sophisticated production, including blues-guitar contributions from Jonny Lang and soulful choir backing led by Rose Stone.